Busuness Plan - "Ads With Drone"

Hamdard University Bangladesh

 

Assignment on Entrepreneurship Development (BBA - 602 )

Topic Is

Generate a Business Plan

 

 

Submitted To:

Meseta Sheikh

Lecturer, Department of Marketing

Faculty Of Business Administration

 

 

Submitted By:

Name	ID	Signature
Md. Saiful Islam	221142011
Mr. Habibur Rahman	221142004
Md.. Abul Kashem	221142001
Mauswmi Akter	221142015
Hamida Akter	221142037

 

 

 

 

 

Date of Submission 4^th April, 2017

 

1.0   Executive Summary

 

The Gravity Advertising Firm will provide the services to the

customer by innovative forms. The out-door  advertising with cutting edge drone technology adding new dimensions to advertising, finding fun and creative ways to captivate an audience.

 Our drone can access many locations and consequently we harbor many double-takes, gawks, photos, and fingers being pointed when its fly. Gravity Advertising Firm is innovative drone technology and advertising all at once.

This firm will control by each co-owner.

 Our innovative drones make advertising fun. The firm is a new, innovative drone advertising marketing a platform that uses drones to drive brand awareness.

We will earn in the first year 44, 14,000 tk. & in Second year 57, 60,000 tk. This will help us to make up our investment.

 

2.0   Introduction

2.1   Description of business:

Every business needs to convey its message to the customer end. For this choice, the right media is an important factor. The Gravity Advertising Firm will provide the services to the customer through innovative forms. Gravity Advertising Firm provides the freedom of movement. Our drone can access many locations and consequently, we harbor many double-takes, gawks, photos, and fingers being pointed when its fly. The elements of movement make gravity an interactive and engaging platform for brand exposure that captivates and interest onlookers. Gravity works with each client’s individual brand and image to come up with a unique and engaging marketing agenda and set them free into the air. Gravity Advertising Firm is innovative drone technology and advertising all at once.

After a long researching, we get the latest technological advances. So we buy drones from Amazon.com and Myfirstdrone.com and other sources. Where we got DJI Phantom 3 4K UHD, DJI Phantom 2, DJI Mavic Pro, DJI Zenmus X5, LED and Projector system drones. Mainly we focus on Avatar drone to provide advertising. This firm will control by each co-owner.

2.2   Business Objective:

Our objective is to use innovative technology and creative thinking to best your brand in an optimum position for success; in the sky!

2.3   Mission:

Our mission is to make advertising fun and engaging.

3.0   Production plan

Our firm is not a large manufacturing company. But due to some reason we have to print banners and LED screening, making slides, animations, etc. So we have to buy a printer machine, connecting a high-speed Wi-Fi zone, the latest model computer.

3.1   Product Description:

 

Particular name	Price & Quantity	Taka
DJI Phantom 3 4K UHD	( 48,000 * 2)	96,000
DJI Phantom 2	( 32,000 * 10 )	3,20,000
DJI Mavic pro	( 50,000 * 4 )	2,00,000
DJI Zenmus X5	( 53,000 * 2)	1,06,000
Advatar	( 62,000 *10)	6,20,000
Projector Drone	( 1,25,000 * 4)	5,00,000
LED Drone	( 80,000 * 4)	3,20,000
Total		21,62,000

 

4.0   Industry Analysis:

The size and scope of the country creative industry is on a steady rise. It is now an estimated 120 billion taka. There are 500 advertising agencies. It’s about 10 to 16 of their agencies control half of the country's entire advertising marketing. Based on popularity and Facebook likes, the list of top 10 advertising agencies are:

·         Magnito Digital

·         Grey Advertising Bangladesh

·         Asiatic JWT

·         Zanella Bangladesh

·         Bitoni Advertising

·         strategies Digital

·         EXPRESSIONS

Here, Magnito Digital is the largest agency of Bangladesh with a team of more than 70 people and they are famous in the industry.

4.1   Industry growth & Size:

The creative industry in Bangladesh is rapidly increased. In 2008, the market size was 1000cr. Later on, in 2010, it’s increased to 1200cr. So it’s a huge industry growth trend.

4.2   Industry participants:

There are lots of industries but they are not applied such as innovative like us. Major participants use billboards, LED billboards, & TV commercials. The thing is those are can’t access anywhere. Where our drones can be.

5.0   Operation plan

Gravity will be wholly owned and operated by five co-owners. Where The  CEO  of the company Md. Saiful Islam and Mr.Habibur Rahman will control the website area. He will take orders from customers to sending emails and maintain a good relationship. Md.Abul Kashem will control the official side. The HR department will control by Mauswmi Akter & Hamida Akter.

We will provide our services by a combination of the all drones, where we charge in monthly 8 lac. , weekly 2 lac. , in a day 28,570  and an hour 1,190 Tk.

There are two engineers, Two computers & printing operator, And 15 drone controller.

6.0   Marketing plan:

There is lots of advertising firm in Bangladesh but they are not able to access anywhere like us. Here is a huge market in our concerned areas. We select Dhaka commercial area, Boshundhara city, Jamuna Future Park, Shahbag Chattar, Dhanmondi area, Hatirjhil, TSC, Chashara & Traffic jam areas of Dhaka city. Because these areas are overcrowded and most of the people beyond upper-upper to lower class. So when they crossing the busy roads, must be they will see in the around of him or her. When they will see our innovative drones with ads it will more effective to our customer who needs their desire customer.

6.1   Market size:

In the selected areas lived almost 4.5crs and work and using the roads more than 8.5crs peoples in a week. There are many small & big firms in our country. We also think that the area also a major market size for us.

 

 6.2   Market Segmentation & Target Market:

The market segments can be many ways based on the geographic, Demographic, Psychographic, and behavioral segments. There are several individual areas the standard of living also deference. The upper-upper is 8% lower-uppers is 10% upper-middle is 27% and middle class 25% and others 20%. Many people doing the corporate job and other people are involved with the business. The median  income of those areas is50lac.

Our target market is the industries and luxuries Shop.

 

6.3   Buyer’s behavior:

Most of the customers desire a sensitive price and also focus on the quality.

 

6.4    Market trends:

Ø  Business trends

Ø  Environment trends

6.5    Market strategy and implication:

 

6.5.1   Strengths:

o   Easy to access anywhere

o   Use in the overcrowd & commercial area

o   Saving the costs

o   Fill the customer desire

6.5.2   Weakness:

o   A new experience in business

 

6.5.3   Opportunities:

o   Low price

o   We help to make strong relationship between buyer and seller

o   Traffic jam areas 

6.5.4   Threats:

o   Efficient competitors

o   Political issues

7.0   Assessment of Risk:

Businesses must have risk & our business will be faced with it. (But we have a plan to assess, so we reserve some capital first). We think we need more capital in the future & we used to add more technological equipment & tools. So we will reserve some capital every year ends.

 

7.1    Future Service:

We will provide our service in the whole of Bangladesh under in 3 years. We will add more advance drone technology like as,